After winning qualifications for the 2022 FIFA World Cup in Qatar, the  Dansk Boldspil-Union (DBU), governing body of football in Denmark, announced their national team name will replace sponsor logos on training kits during the tournament with human rights messages. Aims at marking the improvement in human rights in Qatar, the human rights messages on training kits are significant parts of a series of critical initiatives.

After a 2-1 win over the Czech Republic in the quarter-finals of UEFA Euro in Baku, the DBU CEO Jakob Jensen added that the men’s national football team has performed well in qualifications. The team has long been strongly critical of the World Cup in Qatar, and they intend to intensify critical dialogue and work for more improvements in the country. Besides, the team has long pay attention to challenges facing FIFA and Qatar, and they would continue to do so.

Qatar has witnessed criticism amid reports of discriminatory laws and conditions for the migrant workers who are preparing the country for the tournament. In order to avoid to promoting the World Cup organizers’ events, The DBU will try to minimize staff and partner trips to Qatar, making participations in finals of the World Cup only sporting participation.