The Canada’s men’s national football team are poised to qualify for the FIFA World Cup after women’s national team coming off a gold medal at the Summer Olympics in Tokyo. So the Canada team may be enjoying the most prosperous and popular period ever.
After such a whirlwind success, the supply of paraphernalia and apparel fails to keep up with the surge of attention. So even basking in the great success, Canadian soccer are struggling to monetize the attentions caught by the Canadian team. Eight months later after the signing of a long-term and multichannel retail partnership with Fanatics, only hats, men’s Canada soccer jerseys 2022 and women’s shirts are available on local online and mortal and bricks store.
Except for supply chain issues, Nike has partnerships with other national football team, which have potentials to sell a lot more than Canada, so they do not want to pay many attentions to the team. Certainly, there’s a light at the end of the tunnel for Canadian soccer fans who are taking efforts to show support for their team.
The current dilemma of Canada soccer promotes the team to make advances in merchandising, so that they could get rid of those problems next year.